This week, we will look at the concept of storytelling. This can be a great tool to connect with potential clients.

No matter what industry your business is in, or what your goals are, there is one basic truth: WHY did you start your business? WHY do you get up every single day and work?

Everyone should have a WHY. There’s no such thing as a right or wrong answer. If you find yourself unmotivated to work or if you want to procrastinate on projects, then it’s time to re-examine the main reason for your business.

Name Your WHY for Starting a Business

Go back to when you were first considering starting a business. What question(s) did you seek to answer? Did you want to fill your free time? Did you want to earn some play money? Did you want to contribute to the family finances? Did you want to pay the medical bills of a loved one? Did you want to pay for your child’s higher education or private school tuition?

Write these reasons down, no matter what they are. This should help motivate you to work hard. You should feel driven to make your business a success. You should be willing to tackle things outside your comfort zone because you know the end result will help your business.

If you’re not feeling motivated, then you need to dig deeper.

Examine Your Inner Feelings

Life is fluid and ever-changing so it stands to reason that your WHY would change over time as well. Even if you started your business because you didn’t know what to do once your kids were in full-day school, you can change that WHY to something more meaningful now.

For example, a mentor once shared that she started a service business because she was a single mom and needed to earn money to survive. She was responsible for lodging, food, and clothing for herself and her child. She didn’t have anyone to rely on except herself. THIS is enough to make you cry and hustle for work, knowing that if she wasn’t working, she wasn’t eating.

What are you passionate about that will get you hustling? Are you passionate about a cause or charity that can benefit from your financial assistance? Do you need to pull yourself up out of financial despair? Don’t be afraid to own that reason and fight for your business.

Be Prepared to Switch Business Gears

Have you been in a service business for years but haven’t been motivated to create any classes or products as a source of passive income? You may no longer feel attached to that particular industry. You may need to modify your services so that they align better with what you enjoy. It would be a good idea to explore a deeper WHY, but this is a step in the right direction. Plenty of businesses add or subtract products or services or modify their mission statement. If something about your business doesn’t feel right, don’t be afraid to make changes.