As you know, keeping overhead costs low is an essential part of having a profitable business. You should assess your business tools and ensure you have the best deal you can get, even if you are running a 100% online business.
This does not mean using only the free versions of tools or trying to bring an ancient laptop back to life. You certainly need things that are essential to your operation. But have you ever bought some new software because of a low introductory price? What about getting something because an expert or influencer promoted it very loudly? You probably have some of these things in your toolbox but have never used them. I know I have.
Here are some business basics that may contain some hidden gems:
Autoresponder – At a minimum, your clients and prospects should be on separate lists. Use an autoresponder to keep in touch with your prospects, keep them informed about any new products you launch or any deals that will help them achieve their goals.
There are a number of good autoresponders available. Mail Chimp is free for up to 2,000 names but you have to pay for each mailing you send out. Other options include Aweber or Get Response which offer monthly payment plans. There are some very powerful platforms such as Infusionsoft, which is so much more than just an autoresponder (the pricing is much more, too). So, think about your budget, think about how often you’ll use this tool, analyze if you really need all the features each tool offers, then ask how easy it will be to move existing lists and if they will do that for you.
You’ll need a way for people to pay for your services. As with the autoresponder, you have a number of options to choose from.
PayPal is the easiest – and least expensive – way to send invoices. It’s ideal if you’re just starting out and want to limit your expenses. FreshBooks is a cloud-based accounting system with a monthly fee and features perfect for a solopreneur. Again, pick and choose what you really need. If you decide to pay for a system that you’ll “grow into” – meaning it has features you don’t need right now but could use in the future – make it a priority to learn about those features and how you can implement them to make the pricing worthwhile.
Landing Page Templates
If you want to offer coaching packages and products, you’ll need a way to create professional-looking landing pages. First, check your website theme and look for a landing page template that’s built-in. If you don’t have that option, a platform like Leadpages allows you to easily create landing pages and has a list of other features, all for a monthly price. Similarly, Optimize Press offers landing page templates along with membership portals, sales funnels, and webinar sign-up pages.
The ultimate goal is to ensure your business is running smoothly at the most appropriate costs. It’s well worth the time to do a thorough review.