VIP – Very Important Person. It has to be the oldest and most-used acronym of all time. But even though it has become a cliche, it can be used to greatly enhance your relationship with your best clients. Adding VIP days into your schedule is one way to do just that.
What is a VIP Day?
It is a day (or half-day) dedicated to just one client. It’s a hard-core session that could yield huge results. Advise your client to be ready for in-depth and quick work. Both you and your VIP client should come prepared to work hard with the resources at hand to make the most of your time together.
Which Client is best for a VIP Day?
A client that doesn’t have time for weekly sessions is a good candidate for a VIP Day. They may be new clients or past clients who need more help. Your VIP client will also see the value in paying a higher price than your weekly session package and will value your hands-on, dedicated work. Anyone who works slowly or who tries to negotiate the price would not be a good candidate. One way to avoid poor clients is to offer an application process. Ask prospects questions pertinent to what you offer and then decide whether or not to offer an invitation. This is the time to be picky.
How Does it Work?
Before the VIP day, you will need to do some prep work. Your client needs to have clear-cut goals of what they want to accomplish, and you need to have the knowledge and resources available to aid them in reaching those goals. Schedule a call ahead of time to discuss these things so you’re both prepared on the big day to tackle the tasks.
Or, to make your life easier, you can create one or two VIP packages for the client to choose from. For instance, a Getting Started package would focus on behind-the-scenes business processes and finding those first clients. Or a Getting Unstuck package would involve looking at current processes and making refinements and helping your client get excited about their business again.
VIP clients should know well ahead of time that their one-time payment must be paid in full before you start any work, especially if you’re traveling to see a client in person. Consider an online VIP Day via Zoom or
Remote access for those who can’t travel.
We’re still dealing with COVID and travel limitations, so provide Zoom or other remote access if someone can’t make it in person.
When the big day arrives, work is the name of the game so keep the small talk limited. Your client is depending on you to guide them and keep them focused on the end game so be prepared to do that. Stay focused on the goals list and if they start to diverge into something unrelated to their stated goals, bring them back to the list.
What are the Benefits of VIP Days?
For your client, the greatest benefit is having dedicated attention, the ability to work quickly, and someone to keep them focused. Depending on what’s on their goal list, they may accomplish multiple small goals or one monstrous goal.
For you, the greatest benefit besides helping your client is the quick influx of cash. Your pricing should reflect your level of expertise and any travel expenses you incur. Don’t second guess your price…VIP clients are reserving you for a whole day and your time is valuable.