People are naturally drawn to stories. Audiences spend millions of dollars in the movie theaters, engrossed in a good storyline. Millions of novels are sold to those who want to jump into a fantasy world in an effort to follow an exceptional plot. The popular “This Is Us” television show has sky high ratings every week because we have grown to love the Pearson family through their individual stories. Chances are high that even if you don’t watch “This Is Us” you know all about it from the commercials and people talking about it. This is the effect of telling compelling stories with characters that you grow to love. THIS is what you’re aiming for with your own stories.
Stories can be powerful if you know how to grab your audience’s attention. You have a short amount of time to pique their interest but then it takes much more effort to keep them interested. It’s quite easy for me to say, “Tell a story to connect with your ideal audience,” but where do you begin? Do you start from the day you were born and continue through your awkward middle school years? Most likely not. First, you need to create a plan, then you need to decide which details and how many details are warranted.
You’ll notice that these tips progress naturally from grabbing their attention to making a connection to providing a satisfying conclusion. With some tweaking and practice, you’ll have your story perfected and ready for the audience.