Is your content finding its way to your whole audience? Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the format you’re presenting.
Scientists and psychologists have studied the ways people learn for dozens of years and they have documented four different types of learning: visual, auditory, reading/writing, and kinesthetic. Each brain works differently, and some people will identify strongly with one learning type while others will say they’re a mix. If you incorporate your message into content formats with these learning styles in mind, you will reach more people and grow your business.
Does This Mean Four Times the Work?
Creating content for four different learning styles sure sounds like a daunting task but let’s break it down because it’s really a perfect example of repurposing your content.
Traditional internet content started with written content, so let’s say you write a blog post first; that will appeal to those reading/writing learners.
Now take the most important points of that blog post and have your graphic designer create an infographic; that will appeal to the visual learners in your audience.
Take that blog post and use it as a script and embed that audio track onto your blog page; now auditory learners don’t have to struggle through the written post, they can listen to it instead.
Kinesthetic learners learn best by doing, so if your blog post can be broken down into numbered steps, that will appeal to them. Your message will mean more when they take the time to follow your instructions and experience the outcome firsthand. These numbered steps can be included in your blog post, or it can be a separate handout or opt-in freebie.
Expand Your Reach with Different Content Formats
Instead of hiding behind your keyboard writing, search out some podcasts that compliment your business and your message. Approach the hosts and offer to be a guest; then you can promote that interview and your auditory learners will happily listen.
Creating an infographic in addition to your written content gives you multiple ways to promote on social media. Create a different graphic for each different platform to expand your reach even further.
Video is gaining popularity every day so take advantage and start filming! If you don’t want to be on camera, consider doing an animated video with your voice-over. But get over your fear of being seen because that’s a quicker way of connecting with your whole audience, not just your visual learners.
There is more to be explored in the world of content. Next week, we will try to solve that age-old obstacle we call “writer’s block.”